Join Paula Ximena Mejia (Wix.com) and Kelsey Gregorc (Sprout Social) as they share their unique insights into crafting high-performing ads. In this session, they’ll cover how strategies shift based on the customer’s journey through the funnel, how to experiment with ad concepts, and how both marketing and creative teams work together to ensure outstanding and effective campaigns.

Watch the recording of our session, during which our speakers share their strategies for maintaining a symbiotic relationship between creative and marketing, and a model under which both teams use each other to flourish. See where creative and marketing leaders slip up most, and see what harmony could look like on your team!