Some of us take easier to AI than others. Some are slogging along, trying to make the most of the new tech and demands that follow. Others seem to have a suspiciously intricate understanding of the machine mind.

Karen X. Cheng (hold for applause) is in the latter camp, but not for the reasons you’d think. Cheng is as successful as she is because she knows when to call the bots, and when not to.

This is the kind of outlook that many creative leaders could stand to learn from: An AI creative model that acknowledges but doesn’t depend on AI.